You hand us your digital presence — acquisition, visibility, reputation. We build, measure, and adjust every week. You watch results arrive, not promises.
We look at your entire digital presence, for free, before we propose anything.
We build your visibility on social — the kind that makes clients want to come to you, and their circle recognize you.
We install the tracking that connects every dollar spent to every sale closed, so your decisions stop resting on guesswork.
We give you direct access to everything — a dashboard that's yours, and us, online, at every step.
No black box. You always know what we're doing, why, and what it's building toward.
A real conversation about your business, your market, and what "more clients" actually means for you — not a sales pitch.
Concrete, measurable targets you agree to — not vague ambitions we invented for you.
Not a generic template swapped with your logo — a plan shaped around your market, your competitors, and your numbers.
Regular updates, a live dashboard, and a direct line to us — you're never left wondering where your budget went.
Nothing is "set and forget." We keep adjusting until we hit the numbers we agreed on together — then we push further.
Ads that never stand still. We adjust campaigns weekly based on real performance data, not a "set and forget" mindset.
A website that evolves. We keep refining it against real conversion data until it performs the way it should — not a static brochure.
A strong, consistent social presence. Content and visibility built to make your audience recognize you instantly.
A brand identity that sticks. A look and voice that make people remember you, and trust you, before they've even spoken to you.
You're getting traffic, but not enough serious inquiries that turn into real business.
Competitors with weaker offerings somehow look more visible online than you.
You've run ads before and couldn't really tell if they actually worked.
Your website looks fine, but it doesn't convert visitors into clients.
You know your business deserves more attention online than it's currently getting.
You want to be taken seriously online — not just seen, but trusted before the first conversation.
Not vague promises. What a system like this changes, angle by angle, when it's well built and well maintained over time.
The goal is never the number for its own sake: it's the recognition that gets you chosen before anyone compares.
We calibrate fast because we track everything from day one; adjustments happen in weeks, not quarters.
You know at all times whether every dollar spent returns two, five, or ten — and we scale as soon as it's confirmed.
Digital presence becomes a brand asset, not just an acquisition channel — it still works for you when the ads stop.
Every satisfied client becomes a free acquisition source — the overall acquisition cost drops structurally.
Mickael Scales is run by a developer, not a media buyer. Every system on this site — the tracking loop, the dashboards, the AI-powered qualification — is built in-house, tested, and refined against a strict internal playbook, assembled specifically so results don't depend on luck. The same rigor applies whether the goal is ten qualified leads a month or a business preparing to dominate its entire category — the playbook scales with the ambition, not the other way around.
A background in systematic trading shapes how decisions get made day to day: hypotheses tested against real data, not gut calls dressed up as strategy.
"I only work with true entrepreneurs. Not people chasing an idea — people who have already built something real with their own hands, and who are willing to put that money back on the table. Not out of desperation. Out of conviction. A true entrepreneur doesn't spend to hope — they invest to multiply. Every partnership here starts from that same conviction. Yours, and mine."
Here's what that's looked like in practice.
We built CWC a professional, lead-generating website and ran Meta Ads campaigns designed to build trust and bring real attention to the business.
Already a well-positioned business — AMK Immo didn't need visibility, they needed a better way to run things internally. We built them a custom property management platform to streamline their day-to-day operations.
Like CWC, but bigger: alongside Meta Ads, we built BMS Society a professional website that opened doors with restaurant groups and hotels in France — including establishments like Girafe and Monsieur Bleu. We also built them a custom luxury travel booking application: their own private version of Booking.com — a curated platform where clients browse handpicked luxury stays and experiences, and book them directly, all under the BMS Society brand.
Every engagement starts with goals we set together — specific, measurable, agreed in writing before anything launches. If we haven't hit them within the timeframe we agreed on, we keep working on your account at no extra cost until we do. We don't ask you to trust a promise — we structure it so we have to earn it.
No hidden tiers, no vague "contact us for pricing." Every engagement still starts with a free audit — this is what happens once we start building.
Every tier starts with the same free audit. You never pay before you know exactly what we'd do for you.
Not a bigger version of Domination — a different tier of relationship. This is where we build fully bespoke growth infrastructure, priced above what the rest of the market offers, because the work behind it is built to match.
This is who it's built for: businesses ready to stop testing and commit to a real jump in scale — not incremental improvement, a different level entirely. It's designed as the natural next step for a business whose results have compounded to the point where dedicated infrastructure makes more sense than a standard package.
A note of honesty: this isn't the right starting point if you're still defining what growth means for your business, or don't have clarity on your goals yet. Start with Foundation or Scale, build that clarity and the track record first — we'll know when it's time to talk about this.
This tier is not listed publicly by accident. If you're the kind of business this is built for, you already know it — apply and we'll reach out personally.
"This is a business with real potential — I'd be glad to bring them more opportunities."
"This is a genuinely professional business with real potential and serious clients — that's exactly why I've entrusted them with building our internal applications."
Among the people who saw the potential early and trusted this project:
No. We work with businesses starting from zero just as often as ones looking to fix what's already there — the audit tells us which situation you're in and what to do about it.
The audit and first plan come within days. Ad and visibility results typically start showing within the first few weeks — we track everything from day one so you're never guessing.
The first audit is free and comes with no obligation. If we take you on afterward, you'll know exactly what you're getting before you commit to anything.
We're based in Paris, but we work with serious businesses wherever they are — what matters is that you're ready to be taken seriously online.
Start a real conversation about your business — no forms, no waiting.
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